Our Framework

Over years of translating complex expertise into engaging videos, we’ve developed our proprietary framework.

We use this system not just to design your curriculum, but to stress-test it before we ever roll a camera.

While every project is unique, our framework relies on several core principles to optimize how people learn on screen.

Here’s a few tasters to think about:

Strategic Chunking: Collecting information into logical “chunks”. This helps comprehension, but also creates a shorthand.
Lessons lengths designed around cognitive load: digestible modules and lessons. We advise keeping the average video to around 10 minutes or less, and anecdotally, we’ve found that an audience is far more likely to complete two 6-minute lessons than a single, dense 10-minute video.

The Narrative Arc: We believe a good lesson has a story. We build in strategic introductions, summaries, recaps , and crosslinks to maintain momentum and context throughout the entire journey.

Cognitive Anchors: We utilize active learning hooks and predictable lesson structures, alongside techniques like mnemonics, to ensure the information actually sticks and isn't just passively consumed. And just like a good story, pattern interruption is equally important.
Tasters: Nodding towards more information to come later in the course keeps viewers intrigued, but - just as important - helps them build a picture of what to expect.
And that’s basically what we’ve done with this list.

Our Pillars

Knowledge

Expertise passed on in the right form

Expertise passed on in the

right form is the core

Expertise passed on in the right form

Ease

Clarity and a

frictionless experience

Humanity

A dialogue - real
humans sharing ideas

Running throughout our framework are our three pillars. We believe three elements are essential for a successful course:

1. Knowledge 2. Ease 3. Humanity

Knowledge, expertise and experience are essential when building a course. A lot of people have more to offer than they first realise. Sharing this knowledge, and arranging it intuitively, is at the core of a successful course.

Second, a good course should be frictionless. The viewer should never feel lost, the curriculum should glide along and the lessons should be compelling. This might mean graphics in one course, or humour in another. The job is to make it easy for the viewer to keep watching.

Lastly, learning is always personal. Strip away high-end cameras and post-production and internet buffering and greasy laptop screens, forget the qualifications and subscription fees or HR-mandated-training… any course is just a person talking to a person.